You nailed the sit-down script almost perfectly, creating that crucial moment of relaxation before presenting price. The only opportunity is a small phrasing tweak—dropping 'just like every other gym' keeps Aira positioned as the better option rather than equalizing us with competitors.
Really strong work here. You opened with the exact language that makes this process work: 'We are month-to-month, there are no contracts, so you can cancel at any time.' That's the fear-killer right there. When someone hears 'no contracts, cancel anytime' before they ever see a number, their shoulders drop, their defenses come down, and suddenly they're actually listening instead of bracing for a trap. You got that perfectly. You presented all three tiers cleanly—$59 single club, $89 with guest privilege, $97 family—and then you went straight into the assumptive close: 'Which one would you like to get started with today?' That's textbook. No hesitation, no 'So... would you maybe want to join?' You assumed the sale and asked them to pick. That confidence is contagious. One small thing I want you to hear back: you said 'just like every other gym.' I know what you meant—you were normalizing the first/last/enrollment structure so it doesn't feel unusual. But here's the psychology problem: we don't want to be 'just like every other gym.' We want to be the obvious better choice. When you say that, you accidentally put us on the same shelf as the competition. Instead, just end that sentence after 'one-time enrollment fee' and move straight into the tiers. Let Aira stand on its own. Since no objection came up in this recording, I can't score you on handling one—but based on how clean your opener and close were, I trust you're ready if one comes. Just remember: if they hesitate, don't jump to the discount. Isolate first. 'Did you like the gym? Does it have everything you need?' Then find out what's really stopping them before you give anything away. This was a clean, confident presentation. Keep doing exactly this.
So at our gym, we are month-to-month, there are no contracts, so you can cancel at any time. You would simply pay your first month, your last month, and your one-time enrollment fee, just like every other gym. We have these three options. You have $59 a month for a single club, $89 a month for a single club with guest privilege, and then we have our $97 plan for our family. So yeah, which one would you like to get started with today?